Problem- BK needs to own headlines and generate a large buzz around the brand to get people to dine with the king

Solution- BK drop the Carried by a King line of fast food accessories, one of which is edible. The first being a reusable thermal bag resembling the iconic brown paper bag BK uses that not only keeps food warm upon pick up but also has low voltage coils inside to keep food warm after plugging the usb in to your car. To add to the sustainability, BK sandwiches are wrapped in rice paper and can be ate alongside the burger of choice without excessive paper waste. If our loyal customers are physically disabled or are movement impaired, the Kings Carriage is an option. The open face burger box comes with handles on the side for easy lifting and has a push pop like function to help bring the burger closer to the consumers mouth.